Abstract:
On June 22, the 14th "World Brand Conference" hosted by WorldBrandLab was held in Beijing. At the meeting, the analysis report of "China's 500 Most Valuable Brands" was released.DONS Group's "Shunqingrou" ranked 357th on the list, with a brand value of 9.285 billion yuan. Many well-known experts and scholars from home and abroad formed a judging panel, and Chen Xiaolong, president of DONS Group, was invited to attend the conference.
Context:
On June 22, the 14th "World Brand Conference" hosted by WorldBrandLab was held in Beijing. At the meeting, the analysis report of "China's 500 Most Valuable Brands" was released.DONS Group's "Shunqingrou" ranked 357th on the list, with a brand value of 9.285 billion yuan. Many well-known experts and scholars from home and abroad formed a judging panel, and Chen Xiaolong, president of DONS Group, was invited to attend the conference.
The World Brand Lab is one of the world’s leading brand value evaluation institutions, chaired by Robert Mundell, a professor at Columbia University and Nobel Prize winner in Economics.The evaluation model has been unanimously praised by the world management academia. The theme of this year's conference is "Rethinking Brand Strategy: Interaction and Experience".
In this annual report based on financial data, brand strength and consumer behavior analysis, State Grid topped the list of most valuable brands this year with a brand value of 329.887 billion yuan. Tencent (325.112 billion yuan), Haier (291.896 billion yuan), China Life Insurance(287.156 billion yuan) and Huawei (285.982 billion yuan) occupy the top five on the list. They are not only China's national brands, but also the leading National team of Chinese brands, and entered the world-class brand camp.
The improvement of DONS Group's "Shunqingrou" brand value and reputation is the crystallization of continuous innovation in business models, deepening of market share, optimizing service experience, and building corporate image.
Enterprises develop strategy vigorously to boost the rapid rise of enterprises
In the development of the enterprise, Shunqingrou responded to the market with a global perspective, carried out extensive technical exchanges and cooperation with research institutions at home and abroad, and hosted and participated in the formulation of more than 10 national quality and energy consumption standards, and successfully developed The irreplaceable baby paper, soft facial tissue and wettable facial tissue are irreplaceable in China.
Among them, the international-quality soft facial tissue series are the first in China, leading the Chinese tissue market.
Positioning at a high starting point, committed to the development and production of cutting-edge products.
Shunqingrou has promoted the promotion of production technology and production equipment as the core and pillar of corporate revitalization. Leading the industry in China with the thinking strategy of "high, precise, sharp and fast".
Up to now, Shunqingrou has realized the internationalization and automation of production, processing and packaging equipment. Under the high starting point of production raw materials and technical equipment, the quality of Shunqingrou tissue paper ranks among the world's first-class products. The series of products sell well in the domestic market, and are favored by merchants and consumers.
Post time: Oct-15-2021